The U.S. Travel Association's IPW (International Pow Wow) held at the Los Angeles Convention Center from May 3rd to 7th, 2024, was a resounding success. Nicknamed "Bringing the World to America," IPW is the leading inbound travel trade show in the country. It connects U.S. travel destinations and businesses (suppliers) with international travel buyers and media (think travel agents, tour operators, and journalists) from over 70 countries. The goal of IPW is to showcase the best of what the United States has to offer, increasing international tourism and solidifying America's position as top travel destination. Past IPW events have generated over $5.5 billion in future travel bookings!

Destination Irvine showcased Great Park and global cuisine, through its virtual reality simulated experience and Hello Kitty station. See event photos below.